Competitive Strategy of Coles and Telstra-Free-Samples for Students

Question: Discuss about the Competitive Strategy of Coles and Telstra. Answer: Coles About Coles Coles is one of the leading supermarket chains of Australia The brand has more than 800 supermarkets in Australia and it has been chosen for the assignment because the brand has been awarded as the rising star of the industry because it has contributed in providing great support and services to the customers of Australia (Coles, 2017). It provides new shopping experience to the population of the local areas. The brand is excellent in its field as it is operating from more than a century and has good experience of delivering value to its customers (Bartholomeusz, 2016). It is different from its competitors like Woolworths because it operates in different countries while Woolworths operates only in Australia and New Zealand (Coles, 2017). Strategies, Innovation and Models used by Coles Coles is one of the largest food chains of Australia. The brand has gained huge success because of its improved balance between the buyer power and seller power. They provide affordable products to their customers and have achieved their goals and objectives by building strategies. The brand has developed their strategies by keeping in mind their target market and the requirements of the customers which are need to be fulfilled. The brand has positioned itself differently by focusing on the value and range of goods provided to the customers. The brand adopts the differentiation strategy in the market to acquire more customers and to pursue global markets too. The brand also focuses on its marketing strategies to sustain in the tough competition in the market. The brand focuses on the urban and rural markets and provides unique quality products and services to the customers. The company has a brand name and it uses its good supply chain networks to sustain in the market. Selling value products is the USP of Coles which gives a feeling to the customers that they are buying value and not cheap products (Keupp, Palmi and Gassmann, 2012). Innovation is another factor which helps the company to grow and sustain in the market. The company continuously focuses on its choice of products and services which it provides to the customers. Innovation helps company in increasing the customer value and also in lowering down the costs which in turn brings competitive advantage for the company in the market. The brand is focussing on the future needs of the customers which are why it is concentrating on opening the convenience stores. The business model of the company suggests that it has focussed on how the value can be created for the target customers and what should be provided to them for maximising their satisfaction (Mitchell Coles, 2004). The brand also has adopted the CAGE model in which it has considered culture of the customers to manage the differences of choice of customers between different countries. The political ties and relations are also considered under the Administration. The companies consider the geographical distance and also economic differences in the population. The consideration of these factors can bring success to the business i9n the industry. Coles has always focussed on the customer service and relationships and have made the choices about pricing, services, products, location, etc. which helps it in designing the subtle strategies which helps it in accomplishing its goals of achieving cost benefits and maximising the revenue. It has collaborated with Woolworths to tap the uncovered market. This would help the brand to gain advantages over the competitors (Amit and Zott, 2010). Telstra About Telstra Telstra is the leading mobile services provider and Technology Company in Australia. This company is selected because it is performing excellent in its field. The company is excellent in its field as it has wide network of services and improve continuously in its connections and networks. The company works on the three pillars i.e. to deliver brilliant customer experiences, to drive value and growth and to work on the core business operations. The business has access to over 1000 business specialists where it provides right advice to them (Telstra, 2017). Telstra is better than competitors because they are using right technology which gives them clear market advantage. It serves the largest number of customers in Australia and his makes them the market leader. It gains almost double the revenue of the other companies (Battersby, 2016). Strategies, Innovation and Models used by Telstra The company uses its tactics to build up strategy and to achieve its ultimate goals and objectives. The company choses its market wisely and offer the services which are unique and are not provided by any other competitor. The company works on its specialised services. It focuses on the future networks form where it can build its business well. The company works on long term leadership strategies in the relevant sectors (Telstra Corporation Limited, 2015). Also, it adopts digitisation which is need of the hour. The company also focuses on its culture and capabilities to achieve its vision and to make strategies so that the business can sustain well in the industry competing with the emerging competitors (Bariacto Nunzio, 2014). The company also believes in innovation. Telstra has its own innovation Lab where the innovation and technology co-exist to make changes in the market. It helps the brand to innovate new services and to lower down the cost of providing services to the service users. It helps the company in creating competitive advantage in the industry. This helps company to face the changes in the demands of the service users and to develop its status in the global enterprises (Qehaja, Kutllovci and Pula, 2017). According to Telstra Corporation Limited (2015), the company is transforming technology and creating the opportunities and challenges for the existing businesses of the industry. The company uses Corporate Venture Capital (CVC) approach to operate more in international markets. The leaders of the company try to bring change so that the business could cater the needs and requirements of the customers in the current competitive business environment (Amit and Zott, 2010). The business also adopts the model of CAGE in which the business gets assistance in covering the distance which is automatically created due to the business indifferent countries. Telstra has successfully achieved success in fulfilling the requirements of its customers which belongs to different cultures and is administered differently. The company fulfils different laws and policies which are to be followed while having business in many countries. They are able to fulfil different geographical requirements by providin g the services at distant places and locations. In terms of economic dimensions, the company has been successful because it is serving different customers as per their economic capabilities and differences in infrastructure or knowledge. This framework helps business in choosing where it should invest. The business analyses the attractive locations based on the access to markets, costs of the material and future growth opportunities which helps business in expanding its business operations (Teece, 2010). References Amit, R and Zott, C 2010, Business model innovation: Creating value in times of change. Bariacto, N Nunzio, J D 2014, Market Power in the Australian Food System, Global Food and Water Crises Research Programme. Bartholomeusz, S 2016, Competition catches up with Coles, The Australian. Battersby, L 2016, Telstra's fight to keep mobile network to itself, The Sydney Morning Herald. Coles, 2017, About Us. Retrieved from https://www.coles.com.au/about-coles. Keupp, M M, Palmi, M and Gassmann, O 2012, The strategic management of innovation: A systematic review and paths for future research,International Journal of Management Reviews,14(4), pp.367-390. Mitchell, D W Coles, C B 2004, Business Model Innovation Breakthrough Moves. Qehaja, A B, Kutllovci, E and Pula, J S 2017, Strategic Management Tools and Techniques Usage: a Qualitative Review,Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis,65(2), pp.585-600. Teece, D J 2010, Business models, business strategy and innovation,Long range planning,43(2), pp.172-194. Telstra Corporation Limited, 2015, Strategic growth Investing, Retrieved from https://www.telstra.com.au/content/dam/tcom/personal/ventures/Telstra%20CVC%20paper_FINAL.pdf Telstra, 2017, Our Corporate Strategy , Retrieved from https://www.telstra.com.au/aboutus/our-company/future/Ourcorporatestrategy.